Unitex® Tanami is a product that gives a motley coloured effect – much like a desert. In a tribute to the Australian Indigenous people, this product is named after one of the most important land masses to the Aboriginal people, as 10,000,000 hectares (25,000,000 acres) of the Tanami Desert area (38% of the total bioregion) was declared an Indigenous protected area. It is also the Northern Territory’s “final frontier” as it was not even explored until well into the 20th century. This highlights the rugged, unknown, exciting, moving, uniquely Australian nature of the product – uniquely Australian and so uniquely Unitex®. It also adds a very Australian feel, and a tribute to the land owned by the Australian Indigenous population.